Consumer Preferences for Retailer Brand Architectures : Results from a Conjoint Study
Year of publication: |
[2007]
|
---|---|
Authors: | Grunert, Klaus G. |
Other Persons: | Esbjerg, Lars (contributor) ; Bech-Larsen, Tino (contributor) ; Brunsø, Karen (contributor) ; Juhl, Hans Jørn (contributor) |
Publisher: |
[2007]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Markenführung | Brand management | Einzelhandel | Retail trade | Zahlungsbereitschaftsanalyse | Willingness to pay |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Retail & Distribution Management, Vol. 34, No. 8, pp. 597-606, 2006 Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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