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Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
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Consumers' willingness to buy food via the internet : a review of the litterature and a model for future research
Rasmus, Kim; Grunert, Klaus G. - 2004
Persistent link: https://www.econbiz.de/10002423756
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Evaluative Conditioning of Food Technologies in China : Moderating Effect of Social Trust
Loebnitz, Natascha - 2015
of social trust. In a study using the EC paradigm and a combination of between-subjects control groups and within … different levels of social trust. Participants with a high level of trust in the institutions that promote and regulate the … trust can be conditioned too, but only when the technology is paired with negative unconditioned stimuli. If social trust is …
Persistent link: https://www.econbiz.de/10013024337
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Consumer trust in the food value chain and its impact on consumer confidence : a model for assessing consumer trust and evidence from a 5-country study in Europe
Macready, Anna L.; Hieke, Sophie; Klimczuk-Kochańska, … - In: Food policy : economics planning and politics of food … 92 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012516800
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Food-related life style : development of a cross-culturally valid instrument for market surveillance
Grunert, Klaus G.; Brunsø, Karen; Bisp, Søren - 1993
Persistent link: https://www.econbiz.de/10000881069
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Perceived and actual key success factors : a study of the yoghurt market in Denmark, Germany and the United Kingdom
Grunert, Klaus G.; Sørensen, Elin - 1996
Persistent link: https://www.econbiz.de/10000943707
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Food-related lifestyle trends in Germany : 1993 - 1996
Bredahl, Lone; Grunert, Klaus G. - 1997
Persistent link: https://www.econbiz.de/10000959831
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Consumer attitudes and decision-making with regard to genetically engineered food products : a review of the literature and a presentation of models for future research
Bredahl, Lone; Grunert, Klaus G.; Frewer, Lynn - 1998
Persistent link: https://www.econbiz.de/10000981040
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Relating consumer perceptions of pork quality to physical product characteristics
Bredahl, Lone; Grunert, Klaus G.; Fertin, Claus - 1998
Persistent link: https://www.econbiz.de/10000983297
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Subjektive Produktbedeutungen : auf dem Wege zu einem integrativen Ansatz in der Konsumforschung
Grunert, Klaus G. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 215-226). 1994
Persistent link: https://www.econbiz.de/10001288170