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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10013481875
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Agricultural marketing and consumer behavior in a changing world
Wierenga, Berend (ed.); Tilburg, Aad van (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10013531689
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Perception of health claims among Nordic consumers
Grunert, Klaus G.; Lähteenmäki, Liisa; Boztuğ, Yasemin; … - In: Journal of consumer policy : consumer issues in law, … 32 (2009) 3, pp. 269-287
Persistent link: https://www.econbiz.de/10003921949
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Perception of Health Claims Among Nordic Consumers
Grunert, Klaus G.; Lähteenmäki, Liisa; Boztug, Yasemin; … - 2009
Health claim perception was investigated by a web-based instrument with a sample of 4,612 respondents in the Nordic countries (Denmark, Finland, Iceland, Norway, Sweden). Respondents decided which of a pair of claims sounded better, was easier to understand and was more convincing in their...
Persistent link: https://www.econbiz.de/10014201552
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Food-related life style : development of a cross-culturally valid instrument for market surveillance
Grunert, Klaus G.; Brunsø, Karen; Bisp, Søren - 1993
Persistent link: https://www.econbiz.de/10000881069
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Food-related lifestyle trends in Germany : 1993 - 1996
Bredahl, Lone; Grunert, Klaus G. - 1997
Persistent link: https://www.econbiz.de/10000959831
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A cross-cultural study of cereal food quality perception
Krutulyte, Rasa; Costa, Ana I.; Grunert, Klaus G. - In: Journal of food products marketing 15 (2009) 3, pp. 304-323
Persistent link: https://www.econbiz.de/10003882713
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Means-end chains : a means to which end?
Grunert, Klaus G. - In: Marketing : journal of research and management 6 (2010) 1, pp. 30-38
Persistent link: https://www.econbiz.de/10003976412
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The role of satisfaction, norms and conflict in families' eating behaviour
Olsen, Svein O.; Grunert, Klaus G. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1165-1181
Persistent link: https://www.econbiz.de/10008650634
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European consumers' acceptance and rejection of novel beef technologies : a qualitative study
Barcellos, Maria D.; Kügler, Jens O.; Grunert, Klaus G.; … - In: System dynamics and innovation in food networks 2009 : …, (pp. 53-62). 2009
Persistent link: https://www.econbiz.de/10003947101