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~person:"Gummesson, Evert"
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Gummesson, Evert
Polese, Francesco
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European journal of marketing : EJM
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Applying qualitative methods to marketing management research
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International journal of contemporary hospitality management
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Involving customers in new service development
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Issues in organization and management series
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Journal of Historical Research in Marketing
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Journal of Service Theory and Practice: Volume 25, Issue 2
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ECONIS (ZBW)
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EconStor
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Ericssons väg till kvalitet : vad den är, vad den inte är, vad den borde vara
Gummesson, Evert
-
1988
Persistent link: https://www.econbiz.de/10000835355
Saved in:
2
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
3
The global crisis and the marketing scholar
Gummesson, Evert
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10003870017
Saved in:
4
The future of service is long overdue
Gummesson, Evert
-
2010
Persistent link: https://www.econbiz.de/10003968943
Saved in:
5
The new service marketing
Gummesson, Evert
- In:
Marketing theory : a student text
,
(pp. 399-421)
.
2010
Persistent link: https://www.econbiz.de/10003950920
Saved in:
6
Customer-to-customer interaction in service development : a many-to-many approach
Gummesson, Evert
- In:
Involving customers in new service development
,
(pp. 77-97)
.
2006
Persistent link: https://www.econbiz.de/10003593202
Saved in:
7
Case study research
Gummesson, Evert
- In:
The principles of knowledge creation : research methods …
,
(pp. 87-110)
.
2007
Persistent link: https://www.econbiz.de/10003697656
Saved in:
8
Service in a complex, value-creating network society
Gummesson, Evert
- In:
Service Excellence als Impulsgeber : Strategien - …
,
(pp. 255-269)
.
2007
Persistent link: https://www.econbiz.de/10003595953
Saved in:
9
Extending the service-dominant logic : from customer centricity to balanced centricity
Gummesson, Evert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10003679860
Saved in:
10
Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
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