Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Guo, Chiquan"
~person:"LAPLACA, PETER J."
~person:"Lapuka, Ivan I."
~person:"Monroe, Kent B."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Letter from the Editor
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
KMU
2
SME
2
USA
2
United States
2
Case study
1
Commodity market
1
Customer satisfaction
1
Kundenzufriedenheit
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Preispolitik
1
Rohstoffmarkt
1
Vereinigte Staaten
1
interfunctional coordination
1
interfunctional streamlining
1
market orientation
1
small and medium-suzed enterprise
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Dissertation u.a. Prüfungsschriften
1
Language
All
English
3
Undetermined
3
Author
All
Guo, Chiquan
LAPLACA, PETER J.
Lapuka, Ivan I.
Monroe, Kent B.
LaPlaca, Peter J.
73
Laplaca, Peter J.
51
Katrichis, Jerome M.
5
Lindgreen, Adam
5
Lichtenthal, J. David
4
Mummalaneni, Venkatapparao
4
Di Benedetto, C. Anthony
3
Malhotra, Naresh K.
3
Uslay, Can
3
Dant, Rajiv P.
2
Johnston, Wesley J.
2
Silva, Rui Vinhas da
2
Vanhamme, Joëlle
2
Wang, Yong Jian
2
Wilson, David T.
2
Al-Abdin, Ahmed
1
Bao, Yongchuan
1
Beverland, Michael B.
1
Breese, Richard
1
Brochado, Ana
1
Brown, James R.
1
Geersbro, Jens
1
Hadjikhani, Amjad
1
Hajikhani, Amjad
1
Hao, Andy W.
1
Hao, Andy Wei
1
Honeycutt, Earl D.
1
Human, Gert
1
Iyer, Gopalkrishnan R.
1
Keränen, Joona
1
Khan, Zaheer
1
Kleinaltenkamp, Michael
1
Ndubisi, Nelson Oly
1
Nicholson, John D.
1
Pagani, Margherita
1
Ritter, Thomas
1
more ...
less ...
Published in...
All
Journal of business-to-business marketing
1
Journal of general management
1
Journal of managerial issues : JMI
1
Journal of marketing
1
Series / American Marketing Association
1
Source
All
ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
2
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of unit pricing on product demand and perceived product satisfaction
LAPLACA, PETER J.
-
1973
Persistent link: https://www.econbiz.de/10004852868
Saved in:
2
What are the benefits of unit pricing?
Monroe, Kent B.
;
LaPlaca, Peter J.
- In:
Journal of marketing
36
(
1972
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
Saved in:
3
Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
Saved in:
4
Implementing interfunctionally-coordinated market orientation in industrial SMEs : lessons learned in commodity markets
Wang, Yong Jian
;
LaPlaca, Peter J.
;
Guo, Chiquan
;
Hao, …
- In:
Journal of managerial issues : JMI
29
(
2017
)
4
,
pp. 428-449
Persistent link: https://www.econbiz.de/10011771215
Saved in:
5
Streamlining interfunctional coordination in industrial SMEs : insights from market-oriented managers
Wang, Yong Jian
;
LaPlaca, Peter J.
;
Zhu, Ying
;
Hao, Andy Wei
- In:
Journal of general management
42
(
2016/2017
)
3
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011708503
Saved in:
6
MARKETING STRATEGIES FOR A TOUGH ENVIRONMENT
LAPLACA, PETER J.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004660584
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
