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Gupta, Shaphali
Kumar, V.
373
Reinartz, Werner J.
82
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36
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31
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26
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Journal of international marketing
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Prevention- versus promotion-focus regulatory efforts on the disease incidence and mortality of COVID-19 : a multinational diffusion study using functional data analysis
Kumar, V.
;
Sood, Ashish
;
Gupta, Shaphali
;
Sood, Nitish
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012484445
Saved in:
2
New-age technlogies-driven social innovation : what, how, where, and why?
Gupta, Shaphali
;
Kumar, V.
;
Karam, Esraa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 499-516
Persistent link: https://www.econbiz.de/10012291261
Saved in:
3
Digital analytics : modeling for insights and new methods
Gupta, Shaphali
;
Leszkiewicz, Agata
;
Kumar, V.
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 26-43
Persistent link: https://www.econbiz.de/10012299805
Saved in:
4
Conceptualizing the evolution and future of advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
Saved in:
5
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
6
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
7
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
8
Consequences of multigenerational services adoption behavior : global client engagement
Sood, Ashish
;
Gupta, Shaphali
;
Kumar, Vikas
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 43-63
Persistent link: https://www.econbiz.de/10014294040
Saved in:
9
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
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