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How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Gurtner, Sebastian; Soyez, Katja - In: Technological forecasting & social change : an … 106 (2016), pp. 101-107
Persistent link: https://www.econbiz.de/10011609998
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The overlooked role of embeddedness in disruptive innovation theory
Reinhardt, Ronny; Gurtner, Sebastian - In: Technological forecasting & social change : an … 132 (2018), pp. 268-283
Persistent link: https://www.econbiz.de/10011960219
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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Affordable or premium innovation? : the influence of individual and contextual factors on innovators' engagement in different innovation types
Gurtner, Nadine; Segelitz-Karsten, Ariane; Reinhardt, Ronny - In: International journal of entrepreneurial venturing : IJEV 15 (2023) 5, pp. 468-506
Persistent link: https://www.econbiz.de/10014441300
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The dilemma of downstream market stakeholder involvement in NPD : untangling the effects of involvement and capabilities on performance
Vaquero Martín, María; Reinhardt, Ronny; Gurtner, … - In: Journal of business research : JBR 124 (2021), pp. 136-151
Persistent link: https://www.econbiz.de/10012493847
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The high-end bias : a decision-maker preference for premium over economy innovations
Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014529422