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~person:"Gustafsson, Anders"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Deutschland <DDR>
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Market research
15
Theorie
13
Theory
13
Conjoint analysis
12
Conjoint-Analyse
12
Conjoint Measurement
5
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2
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Gustafsson, Anders
Kapferer, Clodwig
62
Malhotra, Naresh K.
48
Green, Paul E.
38
Herrmann, Andreas
35
Homburg, Christian
34
Huber, Frank
33
Kotler, Philip
33
Hruschka, Harald
32
Decker, Reinhold
28
Wildner, Raimund
26
Hildebrandt, Lutz
24
Koziolek, Helmut
23
Pepels, Werner
23
Sarstedt, Marko
23
Bauer, Hans H.
22
Day, George S.
22
Hüttner, Manfred
22
Albers, Sönke
21
Sheth, Jagdish N.
21
Wiedmann, Klaus-Peter
21
Wind, Yoram
21
Aaker, David A.
20
Kamakura, Wagner A.
20
Kroeber-Riel, Werner
20
Kumar, V.
20
Trommsdorff, Volker
20
Wedel, Michel
20
Hair, Joseph F.
19
Berekoven, Ludwig
17
Ferber, Robert
17
Kenning, Peter
17
Kuß, Alfred
17
Zaltman, Gerald
17
Belk, Russell W.
16
Helm, Roland
16
Lehmann, Donald R.
16
Tagliacarne, Guglielmo
16
Ulbricht, Walter
16
Eisend, Martin
15
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Conjoint measurement : methods and applications
3
AMS review : official publication of the Academy of Marketing Science
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Journal of service management
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
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1
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001402990
Saved in:
2
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001593247
Saved in:
3
Conjoint measurement : methods and applications ; with 91 tables
Gustafsson, Anders
(
ed.
)
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001781069
Saved in:
4
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
5
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-45)
.
1999
Persistent link: https://www.econbiz.de/10001444653
Saved in:
6
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 5-46)
.
2003
Persistent link: https://www.econbiz.de/10001997264
Saved in:
7
Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars
;
Kristensson, Per
;
Gustafsson, Anders
; …
- In:
Journal of service management
22
(
2011
)
2
,
pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
Saved in:
8
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-46)
.
2001
Persistent link: https://www.econbiz.de/10001690251
Saved in:
9
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
)
-
2007
-
4. ed.
Persistent link: https://www.econbiz.de/10003476527
Saved in:
10
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 3-30)
.
2007
Persistent link: https://www.econbiz.de/10003544555
Saved in:
1
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