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Luxury brand building in China : eight case studies an deight lessons learned
Heine, Klaus; Gutsatz, Michel - In: The journal of brand management : an international journal 22 (2015) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10011350019
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Special issue: luxury brand-building
Gutsatz, Michel (ed.); Heine, Klaus (ed.) - 2018
Persistent link: https://www.econbiz.de/10011919405
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Luxury brand-building and development : new global challenges, new business models
Gutsatz, Michel; Heine, Klaus - In: The journal of brand management : an international journal 25 (2018) 5, pp. 409-410
Persistent link: https://www.econbiz.de/10011919413
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Is luxury expensive?
Gutsatz, Michel; Heine, Klaus - In: The journal of brand management : an international journal 25 (2018) 5, pp. 411-423
Persistent link: https://www.econbiz.de/10011919417