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The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
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2
Backer funding intention in reward-based crowdfunding : service-dominant logic and stimulus-organism-response perspectives
Wu, Cedric Hsi-Jui
;
Atmaja, Ferry Tema
;
Ko, Yu-Chien
; …
- In:
International journal of bank marketing
41
(
2023
)
2
,
pp. 289-311
Persistent link: https://www.econbiz.de/10014267012
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3
Intention to use telemedicine services during a health crisis : a motivation-opportunity-ability theory approach
Atmaja, Ferry Tema
;
Wu, Cedric Hsi-Jui
;
Guttena, …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014531727
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