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~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
~subject:"Relationship marketing"
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Value brands : cheap or trendy...
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Markenführung
Relationship marketing
Consumer behaviour
131
Konsumentenverhalten
131
Brand management
86
Beziehungsmarketing
56
Brand image
56
Markenimage
56
Brand
40
Markenartikel
40
Social Web
23
Social web
23
Customer integration
22
Kundenintegration
22
Sportmarketing
18
Sports marketing
18
Internet marketing
17
Online-Marketing
17
Dienstleistungsqualität
12
Marketing management
12
Marketingmanagement
12
Service quality
12
Corporate reputation
11
Customer satisfaction
11
Firmenimage
11
Kundenzufriedenheit
11
Professional sports
11
Profisport
11
Football
10
Fußball
10
Bibliometrics
9
Bibliometrie
9
Brand loyalty
9
Customer engagement
9
Reputation
9
Markentreue
8
Sport organization
8
Sportorganisation
8
Advertising
7
Athletes
7
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80
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5
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Article
96
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12
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Article in journal
99
Aufsatz in Zeitschrift
99
Collection of articles of several authors
6
Sammelwerk
6
Aufsatz im Buch
3
Book section
3
Case study
2
Fallstudie
2
Aufsatzsammlung
1
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Language
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English
108
Author
All
Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Han, Heesup
54
Phau, Ian
39
Huber, Frank
36
Bang, Nguyen
35
Keller, Kevin Lane
34
Loureiro, Sandra Maria Correia
34
Ko, Eunju
31
Kumar, V.
31
Mattila, Anna S.
31
Verhoef, Peter C.
31
Burmann, Christoph
28
Swoboda, Bernhard
28
Bauer, Hans H.
26
Baumgarth, Carsten
25
Dawes, John
25
De Chernatony, Leslie
25
Fournier, Susan
25
Sarkar, Abhigyan
25
Wiedmann, Klaus-Peter
25
Usman, Osly
24
Herrmann, Andreas
23
Japutra, Arnold
23
Khan, Imran
23
Esch, Franz-Rudolf
22
Prentice, Catherine
22
Rahman, Zillur
21
Sreejesh, S.
21
Diamantopoulos, Adamantios
20
Klaus, Philipp
20
Veloutsou, Cleopatra
20
Ahn, Jiseon
19
Bruhn, Manfred
19
Foscht, Thomas
19
Hyun, Sunghyup Sean
19
MacInnis, Deborah J.
19
Mittal, Vikas
19
Sarkar, Juhi Gahlot
19
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The journal of product & brand management
12
Journal of business research : JBR
11
Journal of retailing and consumer services
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
6
European journal of marketing : EJM
5
The journal of brand management : an international journal
4
Marketing intelligence & planning
3
The journal of services marketing
3
Corporate reputation review
2
Handbook of research on customer engagement
2
International studies of management and organization
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Psychology & marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of consumer behaviour
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Organizations and markets in emerging economies
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
108
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1
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
2
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
New brands : contextual differences and development of
brand
associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
4
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
5
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
6
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
7
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
8
The effect of league
brand
on the relationship between the team
brand
and behavioral intentions : a formative approach examining
brand
associations and
brand
relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
9
Determinants of
brand
resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
10
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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