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~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
~type_genre:"Collection of articles of several authors"
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Markenführung
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5
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Baumgarth, Carsten
6
Drees, Norbert
4
Esch, Franz-Rudolf
4
Lips, Peter
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Ahlert, Dieter
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Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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Boltz, Dirk-Mario
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Burmann, Christoph
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Christodoulides, George
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Disch, Wolfgang K. A.
2
Duguid, Paul
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Fetscherin, Marc
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Fournier, Susan
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Gómez-Suárez, Mónica
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Lopes, Teresa da Silva
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Phau, Ian
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Schiller, Sören
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Yagüe Guillén, María Jésus
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Abimbola, Temi
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Adlmaier-Herbst, Dieter Georg
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Ahluwalia, Rohini
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Bang, Nguyen
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Barnes, Bradley R.
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Baskin, Merry
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Bauer, Hans H.
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Behrens, Stefan Henrik
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Bernitz, Ulf
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European journal of marketing : EJM
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Asia-Pacific journal of business administration
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The journal of product & brand management
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ECONIS (ZBW)
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Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
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2
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
3
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
4
Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
Saved in:
5
Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
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