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~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
~type_genre:"Fallstudie"
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Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
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Melewar, T. C.
(
ed.
); …
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2016
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First edition
Persistent link: https://www.econbiz.de/10011536086
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Asia branding : connecting brands, consumers and companies
Bang, Nguyen
(
ed.
);
Melewar, T. C.
(
ed.
); …
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2017
Persistent link: https://www.econbiz.de/10011854639
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