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~person:"Guzman, Francisco"
~person:"Keller, Kevin Lane"
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
Consumer behaviour
111
Konsumentenverhalten
111
Brand management
102
Markenartikel
68
Brand image
64
Markenimage
64
Brand
61
Beziehungsmarketing
27
Relationship marketing
27
Marketing management
19
Marketingmanagement
19
Sportmarketing
18
Sports marketing
18
Corporate reputation
13
Firmenimage
13
Advertising
11
Professional sports
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Profisport
11
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10
Markenpolitik
9
Reputation
9
Internet marketing
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Online-Marketing
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Sport organization
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Advertising effects
7
Athletes
7
Brand equity
7
Sportler
7
Strategisches Management
7
Werbewirkung
7
Brand architecture
6
Brand extension
6
Brand loyalty
6
Designation of origin
6
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7
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7
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6
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5
Sammelwerk
5
Case study
2
Fallstudie
2
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2
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1
Graue Literatur
1
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English
102
Author
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Guzman, Francisco
Keller, Kevin Lane
Kunkel, Thilo
Melewar, T. C.
Phau, Ian
35
Loureiro, Sandra Maria Correia
32
Burmann, Christoph
27
Baumgarth, Carsten
26
Ko, Eunju
26
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Hollebeek, Linda D.
20
Khan, Imran
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Dawes, John
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Christodoulides, George
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Septianto, Felix
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
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The journal of product & brand management
10
Journal of business research : JBR
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
The journal of brand management : an international journal
7
European journal of marketing : EJM
6
European Sport management quarterly : ESMQ
5
Measuring and managing brands
3
Brand management ; Vol. 2
2
Corporate reputation review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 3
1
EuroMed journal of business
1
European business review
1
Financial Times handbook of management
1
Handbook of marketing
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of general management
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
102
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1
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
2
Understanding the richness of
brand
relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
3
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
4
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
5
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
6
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
Consumer
brand
relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
8
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
9
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
10
The
brand
report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
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