//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Guzman, Francisco"
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Customer satisfaction"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Markenführung
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
68
Brand image
46
Markenimage
46
Brand
35
Markenartikel
35
Beziehungsmarketing
25
Relationship marketing
25
Sportmarketing
18
Sports marketing
18
Corporate reputation
11
Firmenimage
11
Professional sports
11
Profisport
11
Social Web
11
Social web
11
Football
10
Fußball
10
Marketing management
10
Marketingmanagement
10
Reputation
9
Internet marketing
8
Online-Marketing
8
Sport organization
8
Sportorganisation
8
Athletes
7
Sportler
7
Brand loyalty
6
Designation of origin
6
Herkunftsbezeichnung
6
Welt
6
World
6
Advertising
5
Advertising effects
5
Brand equity
5
Einzelhandel
5
Kundenzufriedenheit
5
more ...
less ...
Online availability
All
Undetermined
51
Free
2
Type of publication
All
Article
61
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Collection of articles of several authors
5
Sammelwerk
5
Case study
2
Fallstudie
2
Language
All
English
71
Author
All
Guzman, Francisco
Kunkel, Thilo
Melewar, T. C.
Han, Heesup
71
Loureiro, Sandra Maria Correia
38
Phau, Ian
38
Keller, Kevin Lane
34
Bang, Nguyen
29
Usman, Osly
29
Mattila, Anna S.
28
Burmann, Christoph
27
Ko, Eunju
26
Baumgarth, Carsten
25
De Chernatony, Leslie
24
Hyun, Sunghyup Sean
23
Prentice, Catherine
23
Sarkar, Abhigyan
23
Fournier, Susan
22
Hollebeek, Linda D.
22
Sreejesh, S.
22
Esch, Franz-Rudolf
21
Japutra, Arnold
21
Khan, Imran
21
Diamantopoulos, Adamantios
20
Huber, Frank
20
Rahman, Zillur
20
Veloutsou, Cleopatra
20
Wong, IpKin Anthony
20
Ahn, Jiseon
19
Bauer, Hans H.
19
Dawes, John
19
Paul, Justin
19
Wiedmann, Klaus-Peter
19
Balaji, M. S.
18
Bilgihan, Anil
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Christodoulides, George
17
Jang, Soocheong
17
Park, Jungkun
17
Roy, Sanjit
17
more ...
less ...
Published in...
All
The journal of product & brand management
10
Journal of business research : JBR
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Corporate reputation review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of general management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The European business journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
71
Showing
1
-
10
of
71
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
2
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
New brands : contextual differences and development of
brand
associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
4
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
5
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
6
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
7
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
8
The effect of league
brand
on the relationship between the team
brand
and behavioral intentions : a formative approach examining
brand
associations and
brand
relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
9
Determinants of
brand
resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
10
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->