//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Guzman, Francisco"
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Online-Marketing
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
68
Brand image
46
Markenimage
46
Brand
35
Markenartikel
35
Beziehungsmarketing
25
Relationship marketing
25
Sportmarketing
18
Sports marketing
18
Corporate reputation
11
Firmenimage
11
Professional sports
11
Profisport
11
Social Web
11
Social web
11
Football
10
Fußball
10
Marketing management
10
Marketingmanagement
10
Reputation
9
Internet marketing
8
Sport organization
8
Sportorganisation
8
Athletes
7
Sportler
7
Brand loyalty
6
Designation of origin
6
Herkunftsbezeichnung
6
Welt
6
World
6
Advertising
5
Advertising effects
5
Brand equity
5
Customer satisfaction
5
Einzelhandel
5
Kundenzufriedenheit
5
more ...
less ...
Online availability
All
Undetermined
48
Free
2
Type of publication
All
Article
58
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Collection of articles of several authors
5
Sammelwerk
5
Case study
2
Fallstudie
2
Language
All
English
68
Author
All
Guzman, Francisco
Kunkel, Thilo
Melewar, T. C.
Phau, Ian
36
Keller, Kevin Lane
34
Loureiro, Sandra Maria Correia
34
Ko, Eunju
31
Burmann, Christoph
29
Baumgarth, Carsten
26
Bang, Nguyen
24
De Chernatony, Leslie
24
Hollebeek, Linda D.
24
Han, Heesup
23
Sarkar, Abhigyan
23
Dwivedi, Yogesh Kumar
21
Esch, Franz-Rudolf
21
Fournier, Susan
21
Pelsmacker, Patrick de
21
Wiedmann, Klaus-Peter
21
Bauer, Hans H.
20
Khan, Imran
20
Septianto, Felix
20
Veloutsou, Cleopatra
20
Dens, Nathalie
19
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Rahman, Zillur
19
Seo, Yuri
19
Dawes, John
18
Martínez-López, Francisco J.
18
Sarkar, Juhi Gahlot
18
Sreejesh, S.
18
Christodoulides, George
17
Filieri, Raffaele
17
Huber, Frank
17
Steenkamp, Jan-Benedict E. M.
17
Vrontis, Demetris
17
Ekinci, Yuksel
16
Fetscherin, Marc
16
Foroudi, Pantea
16
more ...
less ...
Published in...
All
The journal of product & brand management
10
Journal of business research : JBR
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
The journal of brand management : an international journal
3
Corporate reputation review
2
Journal of retailing and consumer services
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of general management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The European business journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
68
Showing
1
-
10
of
68
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
2
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
3
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
4
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
5
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
6
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
7
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
8
National versus private
brand
: a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
9
Territorial
brand
management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
10
Place-based
brand
experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->