-- 1 Branding: At the Heart of the Relationship between Product Marketing and Design -- Introduction -- Design and Brand … Identity -- Signs at the Crossroads of Design and Branding -- Semantics of Products: A Tool for Expressing Brand Values … -- Design and Emotional Attachment to Brand -- Product Design and Consumer Behavior …

Understanding brand relationships as perceived by consumers is important for the successful management and marketing of … connected brands. Brand architecture and consumer behavior literature was integrated in this study to examine brand … into three theoretically identified sport brand architecture groups: league dominant, team dominant, and co …