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~person:"Guzman, Francisco"
~person:"Kunkel, Thilo"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
48
Konsumentenverhalten
48
Brand management
34
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26
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26
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19
Relationship marketing
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Guzman, Francisco
Kunkel, Thilo
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
31
Burmann, Christoph
27
Ko, Eunju
26
Baumgarth, Carsten
25
De Chernatony, Leslie
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Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
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Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Veloutsou, Cleopatra
19
Dawes, John
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Christodoulides, George
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Schmidt, Holger J.
14
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The journal of product & brand management
10
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
Journal of business research : JBR
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
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31
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
32
Becoming more than an athlete : developing an athlete's personal
brand
using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
33
The role of advertising, distribution intensity and store image in achieving global
brand
loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
34
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
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