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A services approach to social marketing programs
Russell-Bennett, Rebekah; Previte, Josephine; Gallegos, … - In: Contemporary issues in social marketing, (pp. 111-140). 2013
Persistent link: https://www.econbiz.de/10011431916
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Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah; Härtel, Charmine E. J.; … - In: Australasian marketing journal 21 (2013) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
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Designing a medicalized wellness service : balancing hospitality and hospital features
Russell-Bennett, Rebekah; Glavas, Charmaine; Previte, … - In: The service industries journal 37 (2017) 9/10, pp. 657-680
Persistent link: https://www.econbiz.de/10011718020
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The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine; Russell-Bennett, Rebekah; Mulcahy, Rory - In: Journal of business research : JBR 99 (2019), pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
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A tri-dimensional approach for auditing brand loyalty
Worthington, Steve; Russell-Bennett, Rebekah; Härtel, … - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 243-253
Persistent link: https://www.econbiz.de/10003944858