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Steckel, Joel; Winer, Russell; Bucklin, Randolph; … - In: Marketing Letters 16 (2005) 3, pp. 309-320

In the early 21st century, firms are thinking seriously and practically about an interactive marketing paradigm—one that integrates mass scale with individual responsiveness. The focus of this paper is on how this interactive environment is changing the customer decision-making process. With...

Persistent link: https://www.econbiz.de/10005716531

Beyond nudges: Tools of a choice architecture

Johnson, Eric; Shu, Suzanne; Dellaert, Benedict; Fox, Craig - In: Marketing Letters 23 (2012) 2, pp. 487-504

Persistent link: https://www.econbiz.de/10010989732

Tunnel vision : local behavioral influences on consumer decisions in product search

Häubl, Gerald; Dellaert, Benedict G. C.; Donkers, Bas - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 438-455

Persistent link: https://www.econbiz.de/10003984416

Searching in choice mode : consumer decision processes in product search with recommendations

Dellaert, Benedict G. C.; Häubl, Gerald - In: Journal of marketing research : JMR 49 (2012) 2, pp. 277-288

Persistent link: https://www.econbiz.de/10009524175

Preference dynamics in sequential consumer choice with defaults

Donkers, Bas; Dellaert, Benedict G. C.; Waisman, Rory M.; … - In: Journal of marketing research 57 (2020) 6, pp. 1096-1112

Persistent link: https://www.econbiz.de/10012391113

Consumer decisions with artificially intelligent voice assistants

Dellaert, Benedict G. C.; Shu, Suzanne B.; Arentze, Theo; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 335-347

Persistent link: https://www.econbiz.de/10012417688

Product set granularity and consumer response to recommendations

Tsekouras, Dimitrios; Dellaert, Benedict G. C.; Donkers, Bas - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 186-202

Persistent link: https://www.econbiz.de/10012290945