Ha Nam Khanh, Giao - 2020
This research aims to identify and measure the influence of factors affecting customers' loyalty for gym service at K ….I.M Center by surveying 640 customers using the gym service at K.I.M Center. Cronbach's alpha, EFA, CFA and SEM analysis were … strongest impact on customers' loyalty. Keywords: Loyalty, Affecting factor, Gym service, K.I.M. Center …