This research aims to identify and measure the influence of factors affecting customers' loyalty for gym service at K.I.M Center by surveying 640 customers using the gym service at K.I.M Center. Cronbach's alpha, EFA, CFA and SEM analysis were used in the study. The results of the model tested...

The paper examines relation between Vietnam Airline Domestic service quality and consumer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach's alpha, EFA and multiple regression analysis. Results show that Vietnam Airline...

This study has four specific objectives: (1) Identifying factors that affect customer satisfaction on online service quality at Tiki.vn, (2) Measuring the level of impact of the factors, (3) Testing the difference in satisfaction among groups of customers with different characteristics in terms...

The research aims at investigate factors affecting the satisfaction of visitors to a national festival, i.e. The Dalat Flowers Festival 2012, on the basis of 500 respondents visiting the festival. The SERVQUAL by Parasuraman et al (1988) with some adjustments is used. The SPSS software is also...

This research proposes a model of SERVQUAL scale calibration and uses the SERVPERF model to study the relationship between quality of ATM service and customer satisfaction. The research uses the combination of qualitative and quantitative methodology with the Cronbach's alpha reliability...

This research uses structural equation modelling (SEM) to test the correlation between service quality of the tourism destination and the satisfaction of the tourists who have visited Hội An ancient town. SERVQUAL scale (Parasuraman et al, 1988) was used correctedly. The research also uses the...

This research analyzes the relationship between satisfaction and word-of-mouth (WOM) at the language centers in HoChiMinh City (HCMC) by questioning 200 current learners. This research uses Cronbach’s Alpha and exploratory factor analysis, confirmatory factor analysis, Structural equation...

The aim of this research is to investigate the effect of service quality on passenger loyalty as well as the mediating roles of relationship quality (perceives value, passenger trust, and satisfaction). The survey was conducted with a total of 321 passengers who have used low-cost airline...

The objective of the present study is to explore the factors affecting domestic tourists’ satisfaction with the quality of ecotourism services. Survey data collected from 457 visitors visiting Mekong Delta, Vietnam were analyzed to provide evidence. Results from multiple regression analysis...

This article aims at investigate components that comprise services quality and the impacts of service quality on student satisfaction and word-of-mouth in online English training. The combined method of quantitative and qualitative research was used, data from 502 students were collected and...