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Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 3-54). 2023

Persistent link: https://www.econbiz.de/10014322195

H2H mindset in H2H marketing

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 81-91). 2023

Persistent link: https://www.econbiz.de/10014322296

H2H brand management and trust

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 117-124). 2023

Persistent link: https://www.econbiz.de/10014322302

Rethinking operative marketing : the H2H process

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 143-154). 2023

Persistent link: https://www.econbiz.de/10014322311

Establishing resonance between companies, people, and the environment

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 181-194). 2023

Persistent link: https://www.econbiz.de/10014322317

H2H Marketing : Case Studies on Human-to-Human Marketing

Kotler, Philip (ed.); Pförtsch, Waldemar A. (ed.); … - 2023

The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. .

Persistent link: https://www.econbiz.de/10014318466