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Marketing research
Shiu, Eric; Hair, Joseph F.; Bush, Robert; Ortinau, David - 2009
Persistent link: https://www.econbiz.de/10003979936
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 2008 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003543205
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Marketing research : in a digital information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2009 - 4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
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Essentials of marketing research
Hair, Joseph F.; Wolfinbarger, Mary F.; Ortinau, David J.; … - 2010 - 2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017
Persistent link: https://www.econbiz.de/10011528763
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Marketing research : within a changing information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2003 - 2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
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Product management
Lehmann, Donald R. - 2005 - 4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
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Market research and analysis
Lehmann, Donald R. - 1979
Persistent link: https://www.econbiz.de/10000049873
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Metric and interpretive explorations of macromarketing
Shultz, Clifford J.; Holbrook, Morris B.; Lehmann, Donald R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
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After test marketing, what?
Farley, John U.; Howard, John A.; Lehmann, Donald R. - In: Proceedings of the Business and Economic Statistics … (1970), pp. 288-296
Persistent link: https://www.econbiz.de/10003545012