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~person:"Hair, Joseph F."
~person:"Zaltman, Gerald"
~source:"econis"
~source:"usbk"
~subject:"Deutschland <DDR>"
~subject:"Interview"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
~subject:"Verbraucherverhalten"
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Hair, Joseph F.
Zaltman, Gerald
Kapferer, Clodwig
63
Bruhn, Manfred
56
Malhotra, Naresh K.
56
Pepels, Werner
48
Huber, Frank
43
Green, Paul E.
39
Homburg, Christian
39
Herrmann, Andreas
37
Kotler, Philip
36
Hruschka, Harald
33
Wildner, Raimund
33
Decker, Reinhold
31
Wiedmann, Klaus-Peter
31
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29
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27
Koziolek, Helmut
27
Bauer, Hans H.
26
Eckert, Werner
26
Ellenrieder, Peter
26
Sarstedt, Marko
26
Hildebrandt, Lutz
25
Sheth, Jagdish N.
25
Day, George S.
24
Kuß, Alfred
24
Trommsdorff, Volker
24
Aaker, David A.
23
Helwig, Gisela
23
Solomon, Michael R.
23
Albers, Sönke
22
Kroeber-Riel, Werner
22
Kumar, V.
22
Wind, Yoram
22
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Wedel, Michel
20
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19
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19
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
2
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
3
Marketing research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
4
Essentials of marketing research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
Saved in:
5
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
6
Marketing research : with a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10004775367
Saved in:
7
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
8
How customers think : essential insights into the mind of the market
Zaltman, Gerald
-
2003
Persistent link: https://www.econbiz.de/10001684836
Saved in:
9
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald
;
Zaltman, Lindsay H.
-
2008
Persistent link: https://www.econbiz.de/10004907623
Saved in:
10
MKTG 3
Lamb, Charles William
;
Hair, Joseph F.
;
MacDaniel, Carl
-
2010
-
student ed.
Persistent link: https://www.econbiz.de/10004930904
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