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Hair, Joseph F.
Bruhn, Manfred
260
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185
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183
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159
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153
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135
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131
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105
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90
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83
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76
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76
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75
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70
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69
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65
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64
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64
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63
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62
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61
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61
Fritz, Wolfgang
60
Kreutzer, Ralf T.
60
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59
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57
Heinemann, Gerrit
57
Wirtz, Bernd W.
54
Kleinaltenkamp, Michael
53
Olbrich, Rainer
50
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49
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46
Frey, Bruno S.
46
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45
Green, Paul E.
45
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45
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45
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45
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ECONIS (ZBW)
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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
2
Marketing
research
: within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
3
Marketing
research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
4
Essentials of marketing
research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
Saved in:
5
Marketing
research
: in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
6
Essentials of marketing
research
Hair, Joseph F.
(
contributor
)
-
2010
-
2. ed., Internat. studetn ed.
Persistent link: https://www.econbiz.de/10004949692
Saved in:
7
Marketing
research
: with a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10004775367
Saved in:
8
Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
9
An assessment of the use of partial least squares structural equation modeling in marketing
research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
10
The implications of
research
methodologies for hospitality practitioners in an age of consumer and data complexity : editorial
Line, Nathaniel D.
;
Cho, Meehee
;
Hair, Joseph F.
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10012426005
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