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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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Value co-creation in online healthcare communities
Shirazi, Farid; Wu, Yun; Hajli, Ali; Zadeh, Arash H.; … - In: Technological forecasting & social change : an … 167 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012799851
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Brand value co-creation in the social commerce era : empirical evidence from Iran
Rezaei, Saeid; Hajli, Nick; Ghadamosi, Ayantunji; … - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10012519225
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How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar; Teck Ming Tan; Tajvidi, Mina; Hajli, Nick - In: Technological forecasting & social change : an … 171 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
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Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina; Richard, Marie-Odile; Wang, Yichuan; … - In: Journal of business research : JBR 121 (2020), pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
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Value co-creation strategy in the social commerce era : editorial
Hajli, Nick - In: Journal of strategic marketing 27 (2019) 4, pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
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Value co-creation strategy in the social commerce era
Hajli, Nick (ed.) - 2019
Persistent link: https://www.econbiz.de/10012202813
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Branding co-creation with members of online brand communities
Hajli, Nick; Mohana Shanmugam; Papagiannidis, Savvas; … - In: Journal of business research : JBR 70 (2017), pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
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Towards an ethical and trustworthy social commerce community for brand value co-creation : a trust-commitment perspective
Wang, Xuequn; Tajvidi, Mina; Lin, Xiaolin; Hajli, Nick - In: Journal of business ethics : JBE 167 (2020) 1, pp. 137-152
Persistent link: https://www.econbiz.de/10012316432
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Managerial perspectives on crowdsourcing in the new product development process
Zahay, Debra; Hajli, Nick; Sihi, Debika - In: Industrial marketing management : the international … 71 (2018), pp. 41-53
Persistent link: https://www.econbiz.de/10011871383