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Managerial perspectives on crowdsourcing in the new product development process

Zahay, Debra; Hajli, Nick; Sihi, Debika - In: Industrial marketing management : the international … 71 (2018), pp. 41-53

Persistent link: https://www.econbiz.de/10011871383

The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities

Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70

Persistent link: https://www.econbiz.de/10011478717

Exploring the security of information sharing on social networking sites : the role of perceived control of information

Hajli, Nick; Lin, Xiaolin - In: Journal of business ethics : JOBE 133 (2016) 1, pp. 111-123

Persistent link: https://www.econbiz.de/10011432814

Branding co-creation with members of online brand communities

Hajli, Nick; Mohana Shanmugam; Papagiannidis, Savvas; … - In: Journal of business research : JBR 70 (2017), pp. 136-144

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A social commerce investigation of the role of trust in a social networking site on purchase intentions

Hajli, Nick; Sims, Julian; Hossein Zadeh, Arash; … - In: Journal of business research : JBR 71 (2017), pp. 133-141

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Self-service technologies and e-services risks in social commerce era

Featherman, Mauricio S.; Hajli, Nick - In: Journal of business ethics : JOBE 139 (2016) 2, pp. 251-269

Persistent link: https://www.econbiz.de/10011614210

A study on the continuance participation in on-line communities with social commerce perspective

Hajli, Nick; Mohana Shanmugam; Powell, Philip; Love, Peter - In: Technological forecasting & social change : an … 96 (2015), pp. 232-241

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Handbook of research on integrating social media into strategic marketing

Hajli, Nick (ed.) - 2015

"To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. This book explores the use of...

Persistent link: https://www.econbiz.de/10011292221

Handbook of research on integrating social media into strategic marketing

Hajli, Nick - 2015

Persistent link: https://www.econbiz.de/10011292252

Customer attitudes towards Internet banking and social media on Internet banking in the UK

Wang, Yen-Yao; Mohana Shanmugam; Hajli, Nick; Bugshan, Hatem - In: Handbook of research on integrating social media into …, (pp. 287-302). 2015

Persistent link: https://www.econbiz.de/10011294565