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~person:"Halliday, Sue Vaux"
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Halliday, Sue Vaux
Trott, Paul
60
Simms, Chris
11
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10
Hoecht, Andreas
7
Vaux Halliday, Sue
6
Cinar, Emre
4
Dennis, Charles
4
Kuenzel, Sven
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Phillips, Paul
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Simms, Christopher
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Al-maghrabi, Talal
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Berkhout, A. J.
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Halliday, Sue
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Lim, Ming
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Ortt, Roland
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Ozdemir, Sena
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Ward, Philippa
3
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Brennan, Ross
2
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Demircioglu, Mehmet Akif
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Contemporary thoughts on corporate branding and corporate identity management
1
Entrepreneurship marketing : principles and practice of SME marketing
1
European Management Journal
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The power of myth in impeding service innovation : a perspective gained from analysis of service providers' narratives
Halliday, Sue Vaux
- In:
Journal of management inquiry
17
(
2008
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10003695886
Saved in:
2
Relationship marketing and networks in entrepreneurship
Halliday, Sue Vaux
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 230-253)
.
2011
Persistent link: https://www.econbiz.de/10008822524
Saved in:
3
Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul
;
Halliday, Sue Vaux
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 751-770
Persistent link: https://www.econbiz.de/10003768189
Saved in:
4
Brand identification : a theory-based construct for conceptualizing links between corporate branding, identity and communications
Halliday, Sue Vaux
;
Kuenzel, Sven
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 91-114)
.
2008
Persistent link: https://www.econbiz.de/10003773427
Saved in:
5
The chain of effects from reputation and brand personality congruence to brand loyalty : the role of brand identification
Kuenzel, Sven
;
Halliday, Sue Vaux
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 167-176
Persistent link: https://www.econbiz.de/10008840830
Saved in:
6
Enhancing performance : bringing trust, commitment and motivation together in organisations
Heavey, Colm
;
Halliday, Sue Vaux
;
Gilbert, David C.
; …
- In:
Journal of general management
36
(
2010/11
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009154901
Saved in:
7
User-generated content about brands : understanding its creators and consumers
Halliday, Sue Vaux
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 137-144
Persistent link: https://www.econbiz.de/10011417120
Saved in:
8
Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul
;
Halliday, Sue Vaux
- In:
The marketing : accounting interface
,
(pp. 91-109)
.
2016
Persistent link: https://www.econbiz.de/10011442575
Saved in:
9
Millennial cultural consumers : co-creating value through brand communities
Halliday, Sue Vaux
;
Astafyeva, Alexandra
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010431470
Saved in:
10
The trouble with brands : provocations and possibilities
Brennan, Ross
(
ed.
);
Halliday, Sue Vaux
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011447850
Saved in:
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