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The power of myth in impeding service innovation : a perspective gained from analysis of service providers' narratives
Halliday, Sue Vaux - In: Journal of management inquiry 17 (2008) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10003695886
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Relationship marketing and networks in entrepreneurship
Halliday, Sue Vaux - In: Entrepreneurship marketing : principles and practice of …, (pp. 230-253). 2011
Persistent link: https://www.econbiz.de/10008822524
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Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul; Halliday, Sue Vaux - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 751-770
Persistent link: https://www.econbiz.de/10003768189
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Brand identification : a theory-based construct for conceptualizing links between corporate branding, identity and communications
Halliday, Sue Vaux; Kuenzel, Sven - In: Contemporary thoughts on corporate branding and …, (pp. 91-114). 2008
Persistent link: https://www.econbiz.de/10003773427
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The chain of effects from reputation and brand personality congruence to brand loyalty : the role of brand identification
Kuenzel, Sven; Halliday, Sue Vaux - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 167-176
Persistent link: https://www.econbiz.de/10008840830
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Enhancing performance : bringing trust, commitment and motivation together in organisations
Heavey, Colm; Halliday, Sue Vaux; Gilbert, David C.; … - In: Journal of general management 36 (2010/11) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10009154901
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User-generated content about brands : understanding its creators and consumers
Halliday, Sue Vaux - In: Journal of business research : JBR 69 (2016) 1, pp. 137-144
Persistent link: https://www.econbiz.de/10011417120
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Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul; Halliday, Sue Vaux - In: The marketing : accounting interface, (pp. 91-109). 2016
Persistent link: https://www.econbiz.de/10011442575
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Millennial cultural consumers : co-creating value through brand communities
Halliday, Sue Vaux; Astafyeva, Alexandra - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 119-135
Persistent link: https://www.econbiz.de/10010431470
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The trouble with brands : provocations and possibilities
Brennan, Ross (ed.); Halliday, Sue Vaux (ed.) - 2015
Persistent link: https://www.econbiz.de/10011447850