Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Paul Phillips (University of Kent, UK), Sue Vaux Halliday (University of Surray, UK)
| Year of publication: |
2016
|
|---|---|
| Authors: | Phillips, Paul ; Halliday, Sue Vaux |
| Published in: |
The marketing : accounting interface. - London : Routledge, ISBN 1-138-19288-0. - 2016, p. 91-109
|
| Subject: | Rechnungswesen | Accounting | Marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442575