Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Year of publication: |
2008
|
---|---|
Authors: | Phillips, Paul ; Halliday, Sue Vaux |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 7/8, p. 751-770
|
Subject: | Electronic Commerce | E-commerce | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Rechnungswesen | Accounting |
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