Purpose The purpose of this eight-country study is to examine what drives performance at the individual worker’s level and compare the explanatory power of such drivers between emerging, newly developed and developed markets around the globe. Design/methodology/approach The study combines...

Purpose – This study aims to investigate investing and borrowing behavior in retail banking between ethnic groups, specifically the Caucasians vis‐à‐vis the Chinese. Design/methodology/approach – A total sample of 645 Caucasians and Chinese in Australia, Canada and China were tested for...

Purpose – The purpose of this paper is to examine the role of ethnocentrism in attenuating the negative country of origin effect and latecomer brands. The literature has established the importance of the “country of origin” effect, and this study compares consumers in the Asian emerging...