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A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

Kim, Namwoon; Han, Jin K.; Srivastava, Rajendra K. - In: Management Science 48 (2002) 2, pp. 222-240

The small-office/home-office (SOHO) professionals comprise the fastest growing segment in the labor force today. Typically being a one-person business based at home, SOHO owners mostly rely on office information technology to single handedly run their entire operation. Despite the segment's...

Persistent link: https://www.econbiz.de/10009204587

Consumer decision-making in a multi-generational choice set context

Kim, Namwoon; Srivastava, Rajendra K.; Han, Jin K. - In: Journal of Business Research 53 (2001) 3, pp. 123-136

Persistent link: https://www.econbiz.de/10005474259

Utilization of business technologies : managing relationship-based benefits for buying and supplying firms

Kim, Namwoon; Pae, Jae H.; Han, Jin K.; Srivastava, … - In: Industrial marketing management : the international … 39 (2010) 3, pp. 473-484

Persistent link: https://www.econbiz.de/10003976515

Market orientation and organizational performance : is innovation a missing link?

Han, Jin K.; Kim, Namwoon; Srivastava, Rajendra Krishan - 2009

Persistent link: https://www.econbiz.de/10003835923

Consumer decision-making in a multi-generational choice set context

Kim, Namwoon; Srivastava, Rajendra K.; Han, Jin K. - In: Journal of business research : JBR 53 (2001) 3, pp. 123-136

Persistent link: https://www.econbiz.de/10006725319

A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

Kim, Namwoon; Han, Jin K.; Srivastava, Rajendra K. - In: Management science : journal of the Institute for … 48 (2002) 2, pp. 222-240

Persistent link: https://www.econbiz.de/10006087764

Market Orientation and Organizational Performance: Is Innovation a Missing Link?

Han, Jin K.; Kim, Namwoon; Srivastava, Rajendra K. - In: Journal of marketing 62 (1998) 4, pp. 30-45

Persistent link: https://www.econbiz.de/10005973274

Managing intraorganizational diffusion of innovations - Impact of buying center dynamics and environments

Pae, Jae H.; Kim, Namwoon; Han, Jin K.; Yip, Leslie - In: Industrial marketing management : the international … 31 (2002) 8, pp. 719-726

Persistent link: https://www.econbiz.de/10006262865

Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective

Han, Jin K.; Kim, Namwoon; Kim, Hong-Bumm - In: Journal of marketing 65 (2001) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10005952855