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Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

Hernandez, José Mauro C.; Han, Xiaoqi; Kardes, Frank R. - In: Journal of Business Research 67 (2014) 5, pp. 874-881

Four experiments demonstrated that as the perceived diagnosticity of the presented information increases, sensitivity to missing diagnostic information decreases. However, experts were sensitive to missing information regardless of the diagnosticity of the presented attribute information. When a...

Persistent link: https://www.econbiz.de/10010869631

Special fonts : The competing roles of difficulty and uniqueness in consumer inference

Wu, Ruomeng; Han, Xiaoqi; Kardes, Frank R. - In: Psychology & Marketing 38 (2020) 1, pp. 86-100

Persistent link: https://www.econbiz.de/10012407460

Effects of construal level on omission detection and multiattribute evaluation

Pfeiffer, Bruce E.; Deval, Hélène; Kardes, Frank R.; … - In: Psychology & marketing 31 (2014) 11, pp. 992-1007

Persistent link: https://www.econbiz.de/10010460833

Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

Hernandez, José Mauro C.; Han, Xiaoqi; Kardes, Frank R. - In: Journal of business research : JBR 67 (2014) 5, pp. 874-881

Persistent link: https://www.econbiz.de/10010363268