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~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Kwak, Hyokjin"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~subject:"purchase intention"
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Customer satisfaction
Konsumentenverhalten
Markenartikel
Mode
Online retailing
brand personality
purchase intention
Consumer behaviour
213
Beziehungsmarketing
41
Relationship marketing
41
Brand management
36
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36
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27
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27
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25
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Handayani, Putu Wuri
Kim, Kyung Hoon
Kwak, Hyokjin
Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
118
Belk, Russell W.
111
Mattila, Anna S.
101
Huber, Frank
94
Grunert, Klaus G.
92
Bauer, Hans H.
88
Phau, Ian
87
Gierl, Heribert
83
Lusk, Jayson L.
83
Herrmann, Andreas
79
Sheth, Jagdish N.
79
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Grewal, Dhruv
69
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Stavins, Joanna
67
Ko, Eunju
66
Wansink, Brian
66
Foxall, Gordon R.
64
Paul, Justin
64
Chintagunta, Pradeep K.
61
Jang, Soocheong
58
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Walsh, Gianfranco
55
Warlop, Luk
54
Krishna, Aradhna
52
Cherchye, Laurens
51
Hollebeek, Linda D.
51
Rajagopal
51
Thøgersen, John
51
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Journal of business research : JBR
41
International journal of advertising : the quarterly review of marketing communications
12
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
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6
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5
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5
Journal of the Academy of Marketing Science
5
International journal of advertising : the review of marketing communications
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4
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4
Journal of electronic commerce research : JECR
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Cogent business & management
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
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2
Marketing and multicultural diversity
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
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Econometric Institute research papers
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1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International advertising and communication : current insights and empirical findings
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
214
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
3
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
The effect of perceived agility on intention to reuse omni-channel : focused on mediating effect of integration quality of omni-channel
Son, Sang-chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012627135
Saved in:
6
Sustainable marketing activities of traditional
fashion
market and
brand
loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
7
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
8
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
9
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
10
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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