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~person:"Hanssens, Dominique M."
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Hanssens, Dominique M.
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Marketing strategy and Wall Street : nailing down marketing's impact
Hanssens, Dominique M.
;
Rust, Roland T.
;
Srivastava, …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 115-118
Persistent link: https://www.econbiz.de/10003901143
Saved in:
2
MSI and Emory University Special Section on Marketing Strategy and Wall Street - Marketing Strategy and Wall Street: Nailing Down Marketing's Impact
Hanssens, Dominique M.
;
Rust, Roland T.
;
Srivastava, …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 115-118
Persistent link: https://www.econbiz.de/10008328596
Saved in:
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