Narrow search
Showing 1 - 10 of 21
Cover Image
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman; Harrigan, Paul; Roy, Sanjit - In: Journal of strategic marketing 29 (2021) 4, pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Cover Image
From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul; Miles, Morgan P. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011684413
Cover Image
Consumer socialization agency in tourism decisions
Aleti, Torgeir; Ilicic, Jasmina; Harrigan, Paul - In: Journal of vacation marketing : an international journal 24 (2018) 3, pp. 234-246
Persistent link: https://www.econbiz.de/10011912203
Cover Image
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 3, pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Cover Image
The role of technology-enhanced learning in the development of global knowledge workers
Harris, Lisa; Harrigan, Paul; Leah, Jean - In: Global knowledge work : diversity and relational …, (pp. 207-229). 2011
Persistent link: https://www.econbiz.de/10009244302
Cover Image
Modelling CRM in a social media age
Harrigan, Paul; Soutar, Geoffrey N.; Choudhury, Musfiq … - In: Australasian marketing journal 23 (2015) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10011284763
Cover Image
CRM to social CRM : the integration of new technologies into customer relationship management
Choudhury, Musfiq Mannan; Harrigan, Paul - In: Journal of strategic marketing 22 (2014) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10010359556
Cover Image
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan; Blasco-Arcas, Lorena; Harrigan, Paul - In: Journal of business research : JBR 135 (2021), pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Cover Image
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul (contributor) - Academy of Marketing - 2013
Persistent link: https://www.econbiz.de/10009775595
Cover Image
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384