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Segmenting a market in the making : industrial market segmentation as construction
Harrison, Debbie; Kjellberg, Hans - In: Industrial marketing management : the international … 39 (2010) 5, pp. 784-792
Persistent link: https://www.econbiz.de/10008737505
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Being concerned about markets
Geiger, Susi; Harrison, Debbie; Kjellberg, Hans; … - In: Concerned markets : economic ordering for multiple values, (pp. 1-18). 2014
Persistent link: https://www.econbiz.de/10010461977
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How users shape markets
Harrison, Debbie; Kjellberg, Hans - In: Marketing theory 16 (2016) 4, pp. 445-468
Persistent link: https://www.econbiz.de/10011645945
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Segmenting a market in the making: Industrial market segmentation as construction
Harrison, Debbie; Kjellberg, Hans - In: Industrial marketing management : the international … 39 (2010) 5, pp. 784-793
Persistent link: https://www.econbiz.de/10008433460