How users shape markets
Debbie Harrison, Hans Kjellberg
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Harrison, Debbie ; Kjellberg, Hans |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 4, p. 445-468
|
| Subject: | Co-creation | constructivist market studies | market shapers | users | Kundenintegration | Customer integration | Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593116652004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645945