examine the drivers, barriers, and future developments of AI in marketing management. This article formulates research … practical understanding of the drivers, barriers, and future development of AI in marketing management as well as of the … explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen …

Initiating the marketing process -- Creating customer relationships and value through marketing -- Developing … successful organizational and marketing strategies -- Appendix A: Building an effective marketing plan -- Understanding the … marketing environment, ethical behavior, and social responsibility -- Understanding buyers and markets -- Understanding consumer …