Marketing : the core
Roger A. Kerin; Steven W. Hartley; William Rudelius
| Year of publication: |
c 2007 ; 2. ed.
|
|---|---|
| Authors: | Kerin, Roger A. ; Hartley, Steven W. ; Rudelius, William |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | [ca. 260 Bl.] in getr. Zählung zahlr. Ill., graph. Darst., Kt. 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references (p. CN-CN16) and indexes |
| ISBN: | 0-07-299989-6 ; 0-07-321574-0 ; 0-07-321213-X ; 978-0-07-299989-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003158640