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~person:"Hassan, Magda"
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Hassan, Magda
Tellis, Gerard J.
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AMS review : official publication of the Academy of Marketing Science
1
Marketing science
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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When bulldozers loom : informal property rights and marketing practice innovation among emerging market microentrepreneurs
Hassan, Magda
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
; …
- In:
Marketing science
42
(
2023
)
1
,
pp. 137-165
Persistent link: https://www.econbiz.de/10014317062
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2
Marketing to the poor : an institutional model of exchange in emerging markets
Prabhu, Jaideep
;
Tracey, Paul
;
Hassan, Magda
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011824746
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3
Big data for good : insights from emerging markets
Chandy, Rajesh K.
;
Hassan, Magda
;
Mukherji, Prokriti
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 703-713
Persistent link: https://www.econbiz.de/10011803489
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