Marketing to the poor : an institutional model of exchange in emerging markets
Jaideep Prabhu, Paul Tracey, Magda Hassan
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Prabhu, Jaideep ; Tracey, Paul ; Hassan, Magda |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 7.2017, 3/4, p. 101-122
|
| Subject: | Emerging markets | Poor consumers | Marketing exchange | Schwellenländer | Emerging economies | Armut | Poverty | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-017-0100-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011824746