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Sales force leadership during strategy implementation : a social network perspective
Hayati, Babak; Atefi, Yashar; Ahearne, Michael - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 612-631
Persistent link: https://www.econbiz.de/10011911266
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Intrafunctional competitive intelligence and sales performance : a social network perspective
Ahearne, Michael; Lam, Son K.; Hayati, Babak; Kraus, Florian - In: Journal of marketing 77 (2013) 5, pp. 37-56
Persistent link: https://www.econbiz.de/10009793102
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Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
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Exploring the dynamics of antecedents to consumer–brand identification with a new brand
Lam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10010075600