Intrafunctional competitive intelligence and sales performance : a social network perspective
Michael Ahearne, Son K. Lam, Babak Hayati, & Florian Kraus
| Year of publication: |
2013
|
|---|---|
| Authors: | Ahearne, Michael ; Lam, Son K. ; Hayati, Babak ; Kraus, Florian |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 5, p. 37-56
|
| Subject: | sales management | market intelligence | social network analysis | multilevel analysis | Soziales Netzwerk | Social network | Verkaufspersonal | Salespeople | Social Web | Social web | Verkauf | Selling | Wettbewerbsanalyse | Competitive analysis | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793102