Narrow search
Showing 1 - 6 of 6
Cover Image
Key service drivers for high-tech service brand equity : the mediating role of overall service quality and perceived value
He, Hongwei; Li, Yan - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 77-99
Persistent link: https://www.econbiz.de/10008841689
Cover Image
Social identity perspective on brand loyalty
He, Hongwei; Li, Yan; Harris, Lloyd - In: Journal of business research : JBR 65 (2012) 5, pp. 648-657
Persistent link: https://www.econbiz.de/10009528787
Cover Image
CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
Cover Image
Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue; He, Hongwei; Li, Yan - In: Asia Pacific business review 19 (2013) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10009717923
Cover Image
Evaluation of international brand alliances : brand order and consumer ethnocentrism
Li, Yan; He, Hongwei - In: Journal of business research : JBR 66 (2013) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10009720384
Cover Image
Consumer evaluation of technology-based vertical brand extension
He, Hongwei; Li, Yan - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723