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~person:"He, Hongwei"
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He, Hongwei
Li, Yan
144
Yan, Jun
70
Yan, Li
37
Liang, Chao
15
Fine, Jason P.
8
Kojadinovic, Ivan
8
Wei, Yigang
7
Keh, Hean Tat
6
Mucuk, Mehmet
6
Gao, Fuqing
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Homayouni, Alireza
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Jun Yan
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Ma, Feng
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Terziev, Venelin
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Toan Luu Duc Huynh
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Ay, Ahmet
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Boisot, Max
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Luu Duc Toan Huynh
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Peng, Lin
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Rotschedl, Jiri
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Shum, Clement
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Yang, Liyan
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Journal of business research : JBR
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1
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1
Journal of marketing management : MM
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ECONIS (ZBW)
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1
Key service drivers for high-tech service brand equity : the mediating role of overall service quality and perceived value
He, Hongwei
;
Li, Yan
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 77-99
Persistent link: https://www.econbiz.de/10008841689
Saved in:
2
Social identity perspective on brand loyalty
He, Hongwei
;
Li, Yan
;
Harris, Lloyd
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 648-657
Persistent link: https://www.econbiz.de/10009528787
Saved in:
3
CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei
;
Li, Yan
- In:
Journal of business ethics : JOBE
100
(
2011
)
4
,
pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
Saved in:
4
Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue
;
He, Hongwei
;
Li, Yan
- In:
Asia Pacific business review
19
(
2013
)
1
,
pp. 32-52
Persistent link: https://www.econbiz.de/10009717923
Saved in:
5
Evaluation of international brand alliances : brand order and consumer ethnocentrism
Li, Yan
;
He, Hongwei
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009720384
Saved in:
6
Consumer evaluation of technology-based vertical brand extension
He, Hongwei
;
Li, Yan
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
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