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He, Sharlene
Rucker, Derek D.
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ECONIS (ZBW)
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Beyond sentiment : the value and measurement of consumer certainty in language
Rocklage, Matthew D.
;
He, Sharlene
;
Rucker, Derek D.
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 870-888
Persistent link: https://www.econbiz.de/10014384289
Saved in:
2
Measuring willingness to pay : a comparative method of valuation
He, Sharlene
;
Anderson, Eric T.
;
Rucker, Derek D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 50-68
Persistent link: https://www.econbiz.de/10014582917
Saved in:
3
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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