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Beyond sentiment : the value and measurement of consumer certainty in language
Rocklage, Matthew D.; He, Sharlene; Rucker, Derek D.; … - In: Journal of marketing research 60 (2023) 5, pp. 870-888
Persistent link: https://www.econbiz.de/10014384289
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Measuring willingness to pay : a comparative method of valuation
He, Sharlene; Anderson, Eric T.; Rucker, Derek D. - In: Journal of marketing 88 (2024) 3, pp. 50-68
Persistent link: https://www.econbiz.de/10014582917
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How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene; Rucker, Derek D. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 415-428
Persistent link: https://www.econbiz.de/10014334028