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~person:"Headen, Robert S."
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Headen, Robert S.
Klompmaker, Jay E.
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Predicting audience exposure to spot TV advertising schedules
Headen, Robert S.
;
Klompmaker, Jay E.
;
Teel jr., Jesse E.
- In:
Journal of marketing research : JMR
14
(
1977
)
1
,
pp. 1-9
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