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~person:"Hegner, Sabrina"
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14
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Hegner, Sabrina
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Ko, Eunju
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Rajagopal
55
Thøgersen, John
55
Walsh, Gianfranco
55
Warlop, Luk
54
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The journal of product & brand management
3
The journal of brand management : an international journal
2
Arts and the market
1
Consumer brand relationships : meaning, measuring, managing
1
Corporate reputation review : an international journal
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
15
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1
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1
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
2
Determinants and outcomes of
brand
hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
3
Using the theory of planned behaviour to understand
brand
love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
4
Product type and personality in
brand
relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
5
Brand
hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
6
Towards an identity-based branding
Burmann, Christoph
;
Hegner, Sabrina
;
Riley, Nicola
- In:
Marketing theory
9
(
2009
)
1
,
pp. 113-118
Persistent link: https://www.econbiz.de/10003826395
Saved in:
7
Determinants of fair trade product purchase intention of Dutch consumers according to the extended theory of planned behaviour
Beldad, A.
;
Hegner, Sabrina
- In:
Journal of consumer policy : consumer issues in law, …
41
(
2018
)
3
,
pp. 191-210
Persistent link: https://www.econbiz.de/10012031365
Saved in:
8
The impact of crisis response strategy, crisis type, and corporate social responsibility on post-crisis consumer trust and purchase intention
Hegner, Sabrina
;
Beldad, Ardion D.
;
Kraesgenberg, Anne-Lotte
- In:
Corporate reputation review : an international journal
19
(
2016
)
4
,
pp. 357-370
Persistent link: https://www.econbiz.de/10011602646
Saved in:
9
Here's one for the next show : the influence of four marketing tactics on consumer relationships in the performing arts
Hegner, Sabrina
;
Beldad, Ardion D.
;
Langenhorst, Nienke …
- In:
Arts and the market
6
(
2016
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011580966
Saved in:
10
Brand
trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
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