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~person:"Held, Dirk"
~subject:"Markenführung"
~type_genre:"Handbook"
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Was Marken erfolgreich macht : Neuropsychologie in der Markenführung
Scheier, Christian
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Held, Dirk
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2007
Persistent link: https://www.econbiz.de/10003460711
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Was Marken erfolgreich macht : Neuropsychologie in der Markenführung
Scheier, Christian
;
Held, Dirk
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2009
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2. Aufl.
Persistent link: https://www.econbiz.de/10003782743
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